Company Profiles
LR
Combined memberships90.2M+12% YoY
Est. market valueR25.4B+15% CAGR
Consumer participation82%+5pp
Avg redemption rate87.5%+8pp
Programs tracked158 issuers

Company Profiles

8 major companies operating loyalty and rewards programs in South Africa — portfolios, strategies, and competitive positions.

Clicks Group

Retail · JSE Listed
Market Leader
Members
23.0M
Programs
1
Avg Score
73
Cape Town
Founded 1968
Penetration 38%
Programs
Clicks ClubCard

Shoprite

Retail · JSE Listed
Strong Player
Members
10.0M
Programs
1
Avg Score
75
Brackenfell
Founded 1979
Penetration 17%
Programs
Checkers Xtra Savings

FirstRand

Banking · JSE Listed
Major Contender
Members
7.7M
Programs
1
Avg Score
80
Johannesburg
Founded 1998
Penetration 13%
Programs
FNB eBucks

Capitec

Banking · JSE Listed
Major Contender
Members
6.5M
Programs
1
Avg Score
74
Stellenbosch
Founded 2001
Penetration 11%
Programs
Capitec Live Better

Discovery

Insurance · JSE Listed
Niche Player
Members
3.5M
Programs
3
Avg Score
85
Sandton
Founded 1992
Penetration 6%
Programs
Discovery VitalityDiscovery Bank MilesDiscovery Nexus

Absa

Banking · JSE Listed
Niche Player
Members
3.2M
Programs
1
Avg Score
76
Johannesburg
Founded 1991
Penetration 5%
Programs
Absa Rewards

Standard Bank

Banking · JSE Listed
Niche Player
Members
2.0M
Programs
1
Avg Score
69
Johannesburg
Founded 1862
Penetration 3%
Programs
Standard Bank UCount

Nedbank

Banking · JSE Listed
Niche Player
Members
1.8M
Programs
1
Avg Score
70
Sandton
Founded 1888
Penetration 3%
Programs
Nedbank Greenbacks